This book was an inspiration for me very early in my career. It was written by the legendary business guru Tom Peters in classic Tom Peters style.
Here’s a snippet of the inside front cover formatted as it appears in the book:
From “employee” to Brand You
Brand You … Routinely asks the Question: WHO AM I? / WHAT DO I WANT TO BE
Brand You … Pursues Mastery of _something!_ / Has something important to say! (and knows _how_ to say it)
Brand You … Does the work that matters 100% of the time
Brand You … Does Work Worth Paying For!
Brand You … FOCUSES INSANELY ON … T-H-E P-R-O-J-E-C-T
Brand You … Pays close attention to Personal Packaging (a.k.a Design)
Brand You … Grooves on “Selling” and has a Compelling Sales Proposition!
Brand You … Selects Clients v-e-r-y carefully / Rejects Clients who are a bad match
Brand You … Is a Rolodex Maniac / Networks Like Crazy!
Brand You … Develops and then zealously guards a Reputation for Trustworthiness and Integrity!
Brand You … Is a “Renewal Fanatic” / Cultivates curiosity / Takes every opportunity to learn s-o-m-e-t-h-i-n-g new!
As you can see by the example above, Tom Peters has a very interesting style of writing. You definitely feel the passion that he has for his message.
Even though there are some dated references (i.e. Rolodex) this book is filled with gems of knowledge that, as stated in the subtitle, will help you transform yourself from an “Employee” into a brand that shouts distinction, commitment and passion!
This is a book is a must read for anyone that is serious about taking their career to the next level.