Business Model You is the ideal book if you are looking to learn the fundamentals of business and how apply to them to your personal brand.
Mr. Clark defines a business model as simply the logic by when an organization sustains itself financially. Once you understand this principle, and apply it to your situation, you greatly enhance your earning potential.
This book is ideal for the employee going through a career transition or looking to take their current job to the next level. It will also help the the solo-preneur that is just starting out or looking to enhance their personal brand.
I know that when I started viewing my career as a business, I began to notice things that I was missing as an “employee”. I became aware of how my work directly related to the bottom line of the organization. This insight allowed me to make some minor adjustments to my work habits that greatly enhanced my value. I was rewarded for this effort through raises and promotions. In turn, I was able to triple my income in just a few short years.
I now use the Business Model Canvas from Business Model You with my coaching clients to help them discover the connection between the value they provide and how they get paid. This is a huge insight for most people and when applied effectively translates directly to the bottom line.
If you are good working on your own, then this book is an excellent guide to help you learn the fundamentals of business and how apply to them to your personal brand.
Several times a year, I take a group of people through the entire process over 5 sessions. If you enjoy leveraging the experience and knowledge of working in a group, you can find out more about this option here.
Regardless of which option you choose – self-guided or group mastermind – when you begin to apply business model thinking to your career, you will give yourself a distinct advantage over your peers (aka competition) because very few people apply the power of business model thinking.